Wireless Informatics represents a new success driver for the mobile industry, and the Wireless Informatics Forum is the first and only resource dedicated to promoting its place in the enhancement of the mobile user experience.
Wed, 27 Jan 2010 14:14:47 +0000 Category: Mobile Operator, User Experience Mobile User Experience Predictions #5 APPU not ARPU
ARPU must surely be the wireless industry’s most ubiquitous acronym. For years those four letters have been used as the measure of a carrier’s success.
ARPU (Average Revenue Per User) simply expresses the revenue generated by each individual subscription on the network. It has long been used to demonstrate a carrier’s growth and [...]