Wireless Informatics Forum - Mobile User Experience Forum

About WIF

Wireless Informatics represents a new success driver for the mobile industry, and the Wireless Informatics Forum is the first and only resource dedicated to promoting its place in the enhancement of the mobile user experience.

Find out more here »

Member Companies

Member Companies »

Join WIF on Twitter
Now you can follow WIF on twitter - join us at www.twitter.com/wif_online
WIF on Twitter

WIF Magazine Issue Four
New WIF now available- read about strategies being deployed to build end-user profitability.
...find out more

Knowledge Base
Find free White Papers, articles and press releases, all dedicated to the world of Wireless Informatics...find out more here

Discussion Board
Participate in our forum. You can ask industry questions, answer industry questions... or even do both! ...find out more

Back

Top

WIF Blog

Wed, 27 Jan 2010 14:14:47 +0000
Category: Mobile Operator, User Experience
Mobile User Experience Predictions #5
APPU not ARPU ARPU must surely be the wireless industry’s most ubiquitous acronym. For years those four letters have been used as the measure of a carrier’s success. ARPU (Average Revenue Per User) simply expresses the revenue generated by each individual subscription on the network. It has long been used to demonstrate a carrier’s growth and [...]

...read the blog piece in full