MAMA Triumph for phling!

Oxy Systems’ phling! MusicLounge service has won a Mobile Advertising & Marketing Awards (MAMA) award for ‘Most effective use of music and or image’. phling! MusicLounge provides real-time mobile access to a subscriber's own PC-based music and media collections, and also offers access to new music, as well as the opportunity to share and discover music, in a social networking environment, from the mobile phone.

While listening to music, phling! users can browse other users’ profiles and music libraries, see what they are currently listening to, and exchange messages via personal bulletin boards. Users can also view and submit song ratings, find the most popular songs, what’s been most recently played, and find out who has recently joined the global, cross-carrier phling! community.

“Our phling! service is rapidly gaining momentum by tapping into the youth lifestyle choice to be connected to all of their music and friends when mobile,” says Oxy Systems President and CEO, Mike Krasner. “This award acknowledges that the phling! MusicLounge transforms the current transaction-oriented mobile music paradigm to a community experience where you not only listen to your own PC-based music and media collections any time, any where but have the opportunity to discover, personalize, and share your music in a social networking environment – all from your mobile phone.”

The award comes hot on the heels of the announcement of the phling! MusicStash service, which enables subscribers to stream music they already own to their mobile phone from their home PC, even when its turned off. The phling! MusicStash is a user’s personal storage locker, where they can upload and store favourite music tracks for anytime playback via their mobile phone.

Anyone in the UK on an all-you-can-eat web data package can download phling! today for free here.

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